Releases
Electronic music backed by clear creative direction, accurate preparation and a campaign built around the artist and the record.
OUR FIRST FOCUSINDEPENDENT · ARTIST-LED · MELBOURNE
Built from the
artist side.
Electrosyrup is an independent electronic label built to support the whole release: the music, the story, the presentation and what comes next.
01 / THE IDEA
Why Electrosyrup exists
A release should not disappear the week after it comes out.
Electrosyrup was co-founded by Melbourne producer, DJ and creator Mike Bello and musician Chris Wright. We built it to give electronic artists thoughtful creative direction, practical release support and a team that understands the work from the inside.
We are starting with a focused catalogue and label-led events. The goal is simple: release music we genuinely believe in and give it enough care to keep finding listeners after launch week.
02 / WHAT WE DO
Start with the record.
The catalogue comes first. Everything around it should help the music connect, travel and last.
Events
Label nights and DJ events that put the music in a room and give the audience a reason to be part of it.
IN DEVELOPMENTArtist support
Deeper support with identity, release strategy and long-term development as the label’s roster and capacity grow.
FUTURE PHASE03 / THE PEOPLE
Artist-led from day one.
A small, hands-on team with direct experience making music, recording it and presenting it to an audience.
MBCO-FOUNDER · MELBOURNE
CO-FOUNDER · CREATIVE LEAD
Mike Bello
Mike is a producer, DJ and YouTube creator whose work combines music production, visual storytelling and creative experiments. He leads the label’s creative direction, release strategy and audience-facing work.
View artist profile →CWCO-FOUNDER · MELBOURNE
CO-FOUNDER
Chris Wright
Chris is a musician with experience in live music, mixing and recording studios. He brings a practical ear to the label’s music, artist support and live plans.
SMALL TEAM. THE RIGHT COLLABORATORS.
Mike and Chris bring in trusted people across music, events and production when a project needs them. The team will grow with the work.
04 / THE STANDARD
What does not change.
01
Music first
Presentation can amplify a great record. It cannot replace one.
02
Make it coherent
The music, story and visuals should feel like parts of the same idea.
03
Treat artists as partners
Clear expectations, honest communication and creative respect are the baseline.
04
Think beyond launch week
Build careers and catalogue value instead of chasing disposable hype.
FROM THE BEGINNING
See what we build.
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